Welcome to La Buena Vida!
Celebrating Diversity & Inspirando Sueños
"La Buena Vida is empowering small businesses, fostering community, and celebrating the vibrant spirit of Hispanic entrepreneurship."
— Jeanette Castel, Founder
About Us
La Buena Vida Market was born January 2023 from the vision of a first-generation Hispanic entrepreneur, Jeanette Castel. After feeling out of place at local markets that didn't resonate with her community, she set out to create a space where Hispanic & Latino small business owners could thrive.
Our mission is to empower small business owners in Ogden, Utah. Helping them not only succeed but also share their stories as Hispanic & Latino entrepreneurs with the Ogden community.
Join us to discover the vibrant array of latino-owned businesses that are the heart of our community. Expect newsletters filled with exclusive insights, discounts, and updates on our latest pop-up market events. ¡Bienvenidos!
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Support La Buena Vida
Your generous contributions enable La Buena Vida to sustain our market mission of fostering a vibrant community where all Hispanic small businesses flourish.