About Us

La Buena Vida Market was born January 2023 from the vision of a first-generation Hispanic entrepreneur, Jeanette Castel. After feeling out of place at local markets that didn't resonate with her community, she set out to create a space where Hispanic/Latin small business owners could thrive.

Our mission is clear, to empower small business owners in Ogden, Utah. Helping them not only succeed but also share their stories as Hispanic/Latin entrepreneurs with the Ogden community.

"Empowering small businesses, fostering community, and celebrating the vibrant spirit of Hispanic entrepreneurship."

— Jeanette Castel, Founder

Since our inception, we've achieved significant milestones, including collaborating with a prominent non-profit organization OFOAM- Dia de los Muertos in Ogden, expanding opportunities for small businesses. Our journey is just beginning, and we're committed to the success of small business owners. Soon, we'll be offering comprehensive marketing solutions to further support their growth and achievements.

Join us on this journey, and together, we'll create a brighter future for small businesses in Ogden, Utah.